BoxWorks 2017

The Challenge

To increase 30% registrant than in 2017 and improve conversion rate in BoxWorks 2018 Conference website.

The Problem

With Box new branding project and new conference design, Box design team didn’t have much resources for the conference website. Yet we need to design the conference website, agenda app and registration site.

The Solution

To use modular approach, I design a few simple web modular that could be reused and shuffle in multiple pages and area. Ideally it would be repurposed in the future Event page in the main Box website.

With extremely constraint budget working with an external agency, my goal is to improve BoxWorks Agenda app that utilizing the default template the agency provided; then I enhance the user experience and interface with minimized technical change, yet maximize the best impact on user flow and simple visual appearance.