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AppZen Platform

An innovative finance platform, paving the way for the future.

Task

To scale product and enhance UX/UI as the first and sole designer.

  • Strategy

    UX Strategy

  • Design

    UX/UI Design Lead, I.A

  • Client

    AppZen

In compliance with my confidentiality agreement,
some information has been omitted and the design modified.

AppZen is an AI FinTech Platform used for fraud detection. It started as a Travel & Expense fraud detection product, and into an Account Payable Invoice and Contract Audit (AP Audit) and AI Platform. Using computer vision, deep learning, and semantic analysis, AppZen became an AI platform for modern-day finance teams.

Within the space of less than two years, I have helped transform AppZen into a tool easily used to help businesses. These are just a few of the areas that have had my attention over the journey, and a preview of what I have accomplished.

My Role

I joined the AppZen team in 2018, where I was the first and only product designer. My role was to scale and enhance the product experience and interface with the limited resources available. The program needed a major overhaul on user experience, usability, and scalability. I also help to apply my design process to improve the product develop process.

Design Strategy
Design Strategy

Finding solutions that accommodate both people problem and business goal

Product Design Process
Product Design Process

Implementing user research, user interview, user story and capture learning in product development process

Design System
Design System

Build design system from scratch for scalability and consistency

AppZen started with just one product, Expense Audit. AppZen had spent most of their resources focused on the AI technology that makes their platform a futuristic finance tool, but it was left with an old early 20th-century interface. The company was eager to grow and expand to multiple products, but needed to get the usability right first. The redesign was a success that it reduced 70% of the complaints from red accounts.

Develop Design System
Redesign Expense Product
Design AP Audit 1.0
Before After

AppZen started with just one product, Expense Audit. This program saves companies millions of dollars each quarter simply and effectively. As it was such a success, we officially introduced AP Audit in the summer of 2019.  Our Star Match technology is the star of the show, highlighting any discrepancies to the users as well as many other beneficial features.

From this product, we learned that users are more willing to invest in seamless automation products rather than compliance products. Within a couple of months, we released another product, Touchless AP, which finally completed our whole Account Payable product.

The AppZen Journey

The journey with AppZen has been remarkable, enjoying the challenges of designing to scale in such a fast fashion. Growing from 80 employees to over 250 employees, in addition to seeing AppZen receive Series B and C funding all within one year, it has been incredible to be a part of the evolution.

Some of the projects I have shipped within 2 years in AppZen including……

Within the space of less than two years,
I have helped AppZen to grow and scale…

0

Enterprise customers from 25

0

New Products Launched

0

Major Features Released

Series C

from Series A Funding

$53 Millions

Spend Audited to Date (USD)

Looking to the Future

We have multiple new AI Finance products for our big vision. Our team is working together stronger than ever, bringing about a better future with the support of innovative technology.

Looking to the Future

We have multiple new AI Finance products for our big vision. Our team is working together stronger than ever, bringing about a better future with the support of innovative technology.

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